Win the Mall on Netflix: Host, Celebrity Guests, the $1 Million Prize and Where It Was Filmed

Every kid who ever got lost in a mall had the same fantasy: what if it was all mine? Netflix has turned that into a game show. Win the Mall drops 10 teams into a giant shopping center and makes them fight for it, store by store.

It’s part shopping spree, part social strategy, and it has the kind of celebrity guest list that suggests Netflix is expecting this to be a whole thing. Here’s how it works, who’s in it and where that mall actually is.

How Win the Mall works

Netflix describes the show as a high-stakes competition that turns a classic American shopping mall into a game of strategy and twists. Teams try to gain control of storefronts, grow their spending power and outmaneuver everyone else. Alliances matter, which means the backstabbing will matter too.

According to one of the competing teams, the winning duo splits $1 million. Netflix hasn’t spelled out every rule yet, so we’ll update this post once the episodes land and we see exactly how a team “wins” the mall.

Who is the host of Win the Mall?

Haley Baylee hosts. She’s a model and content creator with a huge social following, which fits a show that’s basically built for people who already film their shopping hauls. Netflix announced her as host in March 2026.

Celebrity guests

Netflix confirmed four famous faces who join Baylee for mall-themed challenges:

• Jonathan Van Ness, the grooming expert from Queer Eye
• Keith Lee, the TikTok food critic whose reviews can make or break a restaurant
• Salish Matter, the YouTube and TikTok star (who also has her own Netflix holiday show, Salish’s 12 Games of Christmas, arriving November 28)
• Lilly Singh, the YouTube creator and former late-night host

Keith Lee showing up in a mall is a strong hint that at least one challenge happens in the food court. We are choosing to believe this.

Win the Mall cast: who are the contestants?

Netflix says the show features 10 teams of expert shoppers but hasn’t released the full lineup. One duo has gone public: Gibson Ardoline and Haven Lough, two 20-year-old college students and content creators who have been friends since middle school in Naples, Florida. Lough was born in Fort Myers, Ardoline in Naples, and the pair moved to Miami in summer 2026. They told their local paper that a casting producer found them through Lough’s old Coachella videos.

We’ll add every team here as Netflix and the contestants reveal themselves.

Where was Win the Mall filmed?

Netflix calls it a “classic American shopping mall,” but the show was filmed in Canada. The Naples contestants said production took place in March 2026 at CF Sherway Gardens, a real, working mall in the Etobicoke area of Toronto, Ontario. It’s run by Cadillac Fairview, one of Canada’s biggest mall owners, which is where the “CF” comes from.

Toronto is one of the busiest film and TV hubs in North America and has a long history of playing American cities on screen, so it’s no surprise a mall there can pass for a US one. If you live nearby, you may recognize the corridors in the show.

Who made Win the Mall?

The series comes from Fremantle, the production company behind huge formats like American Idol and Got Talent. Jimmy Fox, Fremantle’s head of unscripted development and sales, is an executive producer.

FAQ

Watch the official trailer on YouTube.